It’s hard to believe that another new year is already upon us! What new surprises and challenges will 2018 hold? When it comes to cosmetic and beauty trends, experts are already weighing in with their thoughts and predictions. According to them, the beauty industry will see the rise of three specific trends throughout 2018. How will these trends impact your own cosmetic business?
Cosmetic companies will find the most success when they can adapt their approach to incorporating natural ingredients into their products. Consumers are no longer satisfied by the fact that their favourite products contain natural ingredients; they now also want to know that those ingredients are sourced sustainably without threatening environmental health. This is a tall order, but it’s certainly possible.
Companies can continue to meet consumer demands by sourcing local ingredients and launching marketing campaigns that highlight their efforts to protect and preserve the resources in their surrounding environment. Biotechnology has the potential to play a major role by providing the resources to produce safe, pure, and allergen-free ingredients that minimise the need for harvesting endangered natural resources.
Victoria’s Secret catalogues offer one definition of beauty, but the majority of consumers have developed their own concepts of beauty that are not limited by age, gender, or body type. Today’s consumers are taking control by redefining the perception of beauty; they are removing labels and embracing inclusivity. As a result, successful cosmetic brands will need to do the same. Addressing individual beauty concerns with more customised products will prove very profitable.
Cosmetic products are more than skin-deep in today’s society. Consumers don’t just want to look good; they want to feel good as well. This means that coming into 2018 brands need to make it a priority to strengthen their personality and align their mission with the mission of their consumers. Brands that are relatable, personable, and genuine will earn the credibility necessary to help consumers feel valued and gorgeous.
Overall, the cosmetic industry will find itself navigating new territory in 2018 as consumers determined to purchase natural products will inadvertently place a large strain on natural resources. Biotechnology has the potential to step in and enhance natural products. At the same time, personalisation will help consumers feel valued, included, and relevant. Aromatic Ingredients understands these trends and supplies natural ingredients for use in product formulations. Contact Aromatic Ingredients now to speak to an expert and learn how we can help your cosmetic company navigate the demands of the New Year.
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