What Should Your Company Know About Private Labelling?

February 23, 2018

What Should Your Company Know About Private Labelling?

The consumer market is driven by products designed and formulated to meet the diverse needs of shoppers. From beverages and cosmetics to cleaning supplies and perfumes, there are so many products that consumers use on a regular basis. You may find yourself facing the costly challenges of packaging and labelling as you work to bring desirable products to market. But don’t fret, because we are here to deliver good news!

Instead of facing the pressures involved in building expensive production facilities that require demanding start-up costs for equipment and training, you can utilise the private labelling facilities at Aromatic Ingredients. We manage product production, private labelling, and packing so that you can create distinctive packaging for your products without absorbing the overhead costs yourself. Private labelling is a powerful way for your company to set itself apart from the competition and appeal to consumers. 

What Exactly Is Private Labelling?

A private label product is manufactured or provided by a company like Aromatic Ingredients in order to be marketed and sold under another company’s brand, like your own! For example, Richelieu Foods is actually the private label company that produces frozen pizza, salad dressing, and condiments for grocery stores like Aldi. Since establishing production facilities requires substantial investments in equipment, patents, and human resources, many companies prefer to private label their brand products instead.

Small companies are using private labelling more than ever before. If you own for example a perfume store, you can purchase product lines from private labelling companies that use your store’s name and brand image. This saves you from production costs while still making it possible to market your business to every customer.

Advantages of Private Labelling

The advantages of private labelling are significant! First and foremost, your company can enjoy control over production. This means that your third-party manufacturer like Aromatic Ingredients will work with you to customise product ingredients, quality, formulations, packaging, and more. This type of control also allows you to determine product cost and profit margins. If you are determined to undercut your competitors, this is the way to do it! Private labelling also generates a personalised image that encourages higher customer loyalty to your products. Since you can include personalisation’s such as logos, taglines, and colours, you can ensure that your private labels match the look and feel of your business.

How to Get Started with Private Labelling

The first step involved in private labelling is finding a third-party manufacturer like Aromatic Ingredients that can meet the needs of your company, produce reliable and high-quality products, and meet compliance regulations without fail.

Luckily for you, Aromatic Ingredients makes the process simple. We offer private labelling in all quantities, from small sampling runs through full distribution launches. We take pride in our commitment to working with you and developing distinctive packaging options that will help your private labels stand apart from others. Whether you are looking for a reliable adhesive with simple colours or highly detailed product labels, we have the equipment and expertise to meet your needs.

Reach out to Aromatic Ingredients today to learn more about our private labelling services. Just call 03 9702 3698 now to speak to one of our private labelling experts.


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