There are many trends that fluctuate over time, but the need for high-quality personal care products like toothpaste will always exist. In fact, the personal care ingredients market accounted for 13.37 billion USD in 2016 and is expected to reach 17.33 Billion USD by 2022.
Fluoride-based toothpastes have long dominated the market, but the natural health movement has encouraged more consumers to seek toothpastes free of chemicals and artificial ingredients.
The most controversial ingredient found in normal toothpaste products is fluoride. Dentists have long used fluoride to prevent cavity, but it has been linked to side effects including neurological development problems, infertility, thyroid problems, cancer, and early puberty.
Triclosan is another chemical commonly used in oral care products and antibacterial soaps because it is a “super chemical” designed to fight the spread of germs. However, it has contributed to antibiotic resistance and issues like allergies and hormone imbalances.
What makes a great natural toothpaste, and what do consumers want to see on the store shelves?
At its simplest, toothpaste should clean and remineralise the teeth. Different natural formulations can effectively clean and strengthen the teeth, even without ingredients found in traditional toothpastes. Consumers are excited to use toothpaste products that are simple, pure, and made with natural ingredients.
A mild abrasive like baking soda lends a gentle grit to brush away plaque, coconut oil provides antimicrobial benefits and holds the baking soda together, and essential oils like peppermint or cinnamon bark help the combination taste nice while also providing powerful anti-inflammatory and antibacterial properties. Calcium powder and diatomaceous earth balance the pH of saliva and remineralise the teeth, both of which are major selling points for natural-minded and health-conscious consumers.
Aromatic Ingredients understands that starting and growing a business in personal care is an exciting yet daunting venture. We offer contract manufacturing and operate an assortment of areas dedicated to contract manufacturing with a filling room, organic room, blending room and powder room.
The team at AI is here to assist with your product delivery from start to finish, so give us a call today to learn more: 03 9702 3698.