Nearly twenty years into the 21st century, consumers understand more than ever before that lasting wellness can only be achieved with careful attention to the types of products and ingredients exposed to the body. Manufacturers are being held to higher standards as consumers demand cleaner environmental practices, fewer health consequences, and creative, innovative blends of natural ingredients.
So what is on the horizon for natural wellness in 2018? The trends predicted by experts share a common theme: they are versatile ingredients or products that offer exciting ways to enhance the body and mind.
You surely remember the tumeric craze of 2017. The yellow spice was added to chocolate, beverages, and other unlikely products to help consumers enjoy its antioxidant and anti-inflammatory properties without adding another supplement to the medicine cabinet. Given turmeric’s proven ability to treat gastrointestinal issues, detoxify the body, and alleviate inflammation, this clever trend definitely boosted wellness around the world.
Now turmeric will be overshadowed by moringa, an equally potent superfood that hails from South America. Moringa offers an earthy spinach taste with twice the protein and three times the iron of spinach. It’s already ground into a powder for use in protein powers, but you can expect to see moringa expand into the cosmetic realm of facial oils and bath soaps thanks to its ability to improve skin health.
Think of how many common household products now have readily available natural alternatives: skincare, makeup, cleaning products, and snacks, to name a few. It seems that 2018 is deodorant’s chance to be added to the list. Until now, natural deodorant was a niche item that only consumers with fiercely natural tendencies requested. However, now that the dangers of standard deodorant are being uncovered, it’s high time for mainstream consumers to seek a safer alternative.
You can expect to see more companies and projects like Freedom Deodorant that are committed to developing natural deodorants that really do prevent body odour and perspiration. Essential oils play a significant role in the formulation of natural deodorants because they provide lovely aromas and important properties like antiseptic, astringent, disinfectant, anti-inflammatory, and antimicrobial. Coconut oil, shea butter, beeswax, kaolin clay, arrowroot, and baking soda round out the natural ingredients that make it possible nourish skin, eliminate stink, and avoid harmful deodorant chemicals. This is definitely one trend to embrace in 2018!
Other trends you can spot include an uptick in magnesium oil topical sprays to alleviate pain and fatigue and neurotropic vitamins to enhance cognitive function. If you want to get ahead of these trends and capture consumers eager to capitalise on the best of the best in natural health and wellness, turn to Aromatic Ingredients for support with your product formulations. From essential oils to base materials and everything in between, we offer the resources, experience, and knowledge necessary to formulate products that will be quickly snatched off the shelves. Call 03 9702 3698 to learn more!