Using Natural flavours to Capture Desire For Unsweetened Beverage Options

January 18, 2019

Using Natural flavours to Capture Desire For Unsweetened Beverage Options

It’s no secret that water is the best beverage choice for the body, but our society’s desire for flavoured drinks runs deep. This explains why brands like LaCroix that offer naturally flavoured sparkling water have enjoyed such a surge in popularity over the past few years.

As described by Jenny Zegler, associate director of food and drink at Mintel, “The desire for unsweetened beverage options, along with consumer demand for more exotic flavours and unusual ingredients, is driving a trend toward more and more creative sparkling waters.”

As described by Jenny Zegler, associate director of food and drink at Mintel, “The desire for unsweetened beverage options, along with consumer demand for more exotic flavours and unusual ingredients, is driving a trend toward more and more creative sparkling waters.”

If your company is ready to take advantage of this new trend, here’s what you should know!

Make it Natural

Consumers have developed a heightened sense of awareness when it comes to the ingredients they put into their bodies. Though millions still drink and enjoy soda, juice, and other high-sugar drinks, there are also millions that crave carbonation and taste without the sugar or artificial ingredients. 

This is exactly why value-added water was the second fastest growing beverage category in terms of volume in 2017. In fact, the only category that out-paced value-added water was ready-to-drink coffee.

Consumers are largely attracted to the natural ingredients used in sparkling water, especially natural essential oils and fruits. This extends far beyond lemon or strawberry to encompass a range of exciting and unique flavour combinations, like lavender hibiscus or orange grapefruit. 

How To Utilise Essential Oils

Essential oils are well-known for their use in aromatherapy, but they’re also some of the most commonly used natural flavouring ingredients in foods and beverages!

As the volatile, aromatic oils produced by plants and flowers and derived through distillation, essential oils offer potent flavours that food and beverage manufacturers like to use. Essential oils are often responsible for the spearmint flavour of gum or cinnamon flavour of toothpaste. 

You can find a wide selection of the highest quality essential oils- from basil and eucalyptus to juniper berry and rosemary at Aromatic Ingredients. As wholesalers of quality raw materials, we are here to help manufacturers from all industries achieve the natural flavours and fragrances they need.


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