Making Botanical Claims
Between 2015 and 2016, the number of global soft drink category launches that included a botanical claim increased by a full 41 percent. This means that nearly 50 percent more of all new soft drinks were formulated to include plant-based ingredients and offer consumers the botanical benefits they seek. This is especially noticeable in specific sub-categories like smoothies, low-alcohol beverages, and premium soft drinks.
Turmeric, for example, has surged to popularity in recent years. This bright yellow spice contains a powerful component called curcumin that offers a number of health benefits:
Protects against free radical as an antioxidant
Protects the heart
Alleviates arthritis pain
Boosts brain power
Thanks to its versatility, turmeric can be utilised to make everything from smoothies and soup to teas and main dishes. It’s a powerhouse botanical that consumers are eager to see listed in the ingredients of their favourite products.
Aloe Vera has also entered the spotlight as much more than a solution to sunburn. With more than 200 active components like vitamins, minerals, enzymes, and amino acids, this botanical ingredient can now be found in a variety of food and beverage products. It functions as a natural anti-inflammatory, promotes healthy cell growth, aids in digestion, and even supports brain and nervous system function.