The Natural Ingredients Revolution

March 03, 2018

The Natural Ingredients Revolution

Product development is currently experiencing a natural ingredients revolution, one that is shifting the definition of product purpose and requiring manufacturers to seek unique innovations in order to accommodate consumer demand. With customers seeking out products that are eco friendly, not tested on animals, allergen free, palm oil free, paraben free, phthalate free, vegan, organic…it’s a long list, but one that’s important to meet the needs of ingredient savvy consumers.

Consumers have a long list of requirements

With people now choosing to bring their own reusable travel mugs to coffee shops around the country and plastic bags shunned at shopping centres, consumers are now aware more than ever the damage these types of products, that use non-eco-friendly materials have on our environment. Products that can’t degrade or decompose back into the Earth, are unfortunately ending up in landfills and the trend to seek natural, not only in our beverage containers but also our cosmetics, is something that manufactures will need to adapt to. Aromatic Ingredients have identified the bio-degradable market as a growing marketing trend in personal care applications.

With the focus on the beauty industry, companies around the world are deleting once popular lines or reformulating products to meet the demand from health-conscious consumers. From cleaning products through to cosmetic care, the concern is not just the chemicals they contain and the damage it does to our skin and body, but to the severe impact its having on the environment. When washed off these everyday products are ending up in our waterways polluting not only the environment but having serious consequences for our marine life. 

With the focus on the beauty industry, companies around the world are deleting once popular lines or reformulating products to meet the demand from health-conscious consumers.

What does Biodegradable really mean? A biodegradable product can degrade or breakdown over time to its original components, this breakdown of chemical substances is by the complex action of the micro-organisms found in nature. Biodegradability is measured with ingredients by OECD and ISO methods: i.e. ISO 14593. Biodegradability tests are intended for pure materials, and not always suitable for mixtures

 

Rinse Off Cosmetics
(Immediately rinsed off; Soap, shampoo)

Increasingly Legislation driven

UK only from 2018 – all plastics

US 2017 legislation ONLY applies to exfoliants 

End of life – water-treatment/marine

 

Non-Rinse Off Market

(Left of to wear off or clean off later; colour cosmetics,
eye shadow, lipstick, moisturisers)

No Legislation - Market driven

End of life – general waste/landfill

 

While it may be hard to make your products 100% biodegradable, both big and small beauty brands in the personal care industry are now moving in the direction to make products as eco-friendly as possible. We have experts on staff here at Aromatic Ingredients that can help with your environmental concerns, we’ve just got back from an International conference where we discussed biodegradability, and the products we stock to suit your needs.


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