Beauty businesses are usually started to solve a problem. Whether it's scenting your home, beauty with a purpose or soaps that perk you up in the shower. Fragrance is important in all these businesses and many more as it’s such a driving force behind a customer’s purchasing decision. The packaging and finished product are important too, but in most cases, you’ll find if a product smells good, it will win over the consumer.
Have you ever tried applying a moisturiser and hated the smell, or walked into a store and the fragrant candle almost knocked you out?
“Our ability to smell is the most powerful and evocative of all our major senses. When we experience a scent for the first time our brain registers the impression evoked and stores it for years, ready to bring us back to a memorable experience at a moment’s notice. Even those of us working within the flavours and fragrance industry – surrounded by scent every day – experience the jolt of memory caused by a stranger’s perfume or a nostalgically familiar laundry detergent.” Givaudan
We might not always think about smell as our strongest of our senses, but when you smell something it can jolt your memory quicker than any of your other senses. It’s for this very reason that fragrance houses have an army of staff working on scents to promote everything from empowerment to romance to the feeling of security. Want to know what these smell like? What scent makes you feel secure, most of us have probably never thought about a fragrance and its involvement with strong feelings like this. Fragrance and how it makes people feel is a huge influence on beauty brands and candlemakers across the globe.
“From perfume to washing powder, the uplifting scent of jasmine in high-end department stores to the use of scent to enhance your movie experience in 4D cinemas, we use fragrance to trigger emotion, create memories, cure ills or foster a comforting sense of familiarity. It’s a fascinating and formidable tool: at Givaudan we have been using fragrance to delight consumers all over the world for 250 years.
Our understanding of how scent works has evolved as we have, but our understanding of its importance has never wavered over the centuries. At Givaudan, we are proud to have the resources, expertise and passion to harness this power and we continue to look for new innovations and uses.”
As proud distributors of Givaudan fragrance contact the staff at Aromatic Ingredients, where you can experience the formidable fragrances we have to offer.