Private Label your Brand

April 03, 2017

Private Label your Brand

With private label fast becoming popular amongst small business owners looking to expand their brand. Using products already tested and manufactured for you to label and sell as your own, is a good way to introduce your brand to the market place without the high set up cost of development and production.

 

FIT FOR PURPOSE

Starting a business in skin care, hair care, personal care or cosmetics is an exciting venture but creating your own line can be daunting and expensive. From finding a cosmetic chemist to ordering ingredients, or attempting to develop and test your formula yourself, there are many problems that may arise during product development. With an increase of companies now choosing to use a contract manufacturer that offers private labelling of stock formulations or one that offers the option to customise a base formula fit for your category.

STARTING OUT

Choosing not only the right product but also the right company to manufacture your product is an important decision. If your final product is too expensive it will hurt your profit margin and too cheap may ensure poor quality, both essentially damaging your brand. Make sure you do your research, use a contract manufacturer that works with cosmetic chemists to perfect their formulations, these wholesalers will be up to date with leading market trends. Trust a reputable company with industry knowledge and experience to help support you though the private label process.

Starting out you may not yet know what ingredients to use to create a product fit for purpose, with companies offering stock formulations that are already tested for efficacy and take the guess work out of creating your own range from start to finish. For established brands, they may want to add new lines to their existing range with low minimums, fast production lead times and no product development costs.

Businesses like hairdressers and beauty salon owners are now seeking help from hair and skin care manufacturers to create their own line of branded products providing exclusivity and ensuring their clients come back to restock their favourite shampoos, treatments, moisturisers or make-up with their companies personal branding. Private label is fast becoming the perfect solution for salon, spa or retailers looking for a simple method to develop their own line of custom hair or skin care products.

PRIVATE LABEL YOUR PRODUCT

After you have selected your contract manufacturer, they will meet with you to discuss your brief and will identify what type of product you are after. If you are choosing from their ready-made stock formulation or if you are choosing a semi-custom formulation from their base products and would like to add aroma, colour or texture, including any ingredients you would like included to customise your product to suit your theme.

Packaging options may be available or your contract manufacturer can assist to source a product packaging to suit your needs, you will also need your graphic design package ready to print for product ensuring they are compatible with your manufactures pre-filling and labelling capacities. Lead times depend largely on your order size and the availability of your product.

Without the facility, equipment, maintenance or supply cost, private labelling can get your product to market fast without big start-up or inventory costs.

Private Labelling

PRIVATE LABEL YOUR PRODUCT

After you have selected your contract manufacturer, they will meet with you to discuss your brief and will identify what type of product you are after. If you are choosing from their ready-made stock formulation or if you are choosing a semi-custom formulation from their base products and would like to add aroma, colour or texture, including any ingredients you would like included to customise your product to suit your theme.

Packaging options may be available or your contract manufacturer can assist to source a product packaging to suit your needs, you will also need your graphic design package ready to print for product ensuring they are compatible with your manufactures pre-filling and labelling capacities. Lead times depend largely on your order size and the availability of your product.

Without the facility, equipment, maintenance or supply cost, private labelling can get your product to market fast without big start-up or inventory costs.

5 Simple steps for private labelling

Aromatic Ingredients are wholesalers and manufactures of cosmetic, hair or skin care formulations for your private labelling needs. We can also assist to develop new product lines, improve existing ones and reverse engineer brand equivalents. Contact us to speak with our product development department to assist with your products to ensure they are fit for purpose.


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