Packing is one of the most important details of your product. Yes, it’s the one that will be pushed into a dark cupboard and eventually disposed of, but more importantly, the packaging is what delivers your product. You can’t sell a face cream without a tube or perfume without a bottle. It takes the consumer on a journey of what, where, when and how your product should be experienced and is one of the factors on whether someone will or won’t purchase your product.
Colour, shape, size and texture all play a part in the purchasing decision. Your packaging is the first point of contact between your brand and your buyer. It needs to tell the story of your brand or your mission and engage your target audience.
Try choosing an eco-friendly option, it’s been shown that more than half the people surveyed would purchase a product if the company that manufacturers the product used environmentally friendlier packaging.
Whether it’s simple, bold or holographic when planning your product, your packaging decision should be just as important as what’s inside. Communicate your purpose to your consumer and you could leave a lasting impression and create a loyal customer bond and encourage repeat purchase.
Reach out and use today to benefit from over 100 years of combined experience in the essential oil industry across Australia and Europe. You can visit us in our sensory room to experience the range we have to offer, sit down with our cosmetic chemists, flavourist and fragrance experts. Or call us at 03 9702 3698 and speak with the knowledgeable sales team, we even offer contract manufacturing to put your perfect product into the ultimate packaging.