There are a lot of men’s deodorants on the market. The truth is… men usually need more protection than women because males tend to sweat more and can experience body odour.
Antiperspirant deodorants that contain aluminium, parabens, and phthalates can block pores and hide unwanted body odours, they can also be harmful to the body's hormone levels. There is a misconception that to reduce the odour you need a product with toxic ingredients. With male consumers looking for natural grooming options without the numerous chemicals finding one that is aluminium free and actually works can seem like a hard task.
With a recent survey from Canstar finding men have a nose for great deals “When asked why they purchased their particular brand of deodorant, survey respondents told us:
21%: Brand name
6%: Size & capacity of container
2%: Recommended by someone they knew
The survey also found that more than half of men (56%) always buy the same brand of deodorant, while 21% generally pick up the cheapest option available.”
We are starting to see more niche brands releasing grooming products targeted especially towards men. With 31% choosing a deodorant based solely on scent here are our top recommendations on the essential oils you might want to include to add the dual benefit of fragrance and function.
If you're a brand looking to branch into the men’s grooming market and want to take the more natural route, contact the friendly team at Aromatic Ingredients. We have earned a reputation as one of the leaders in quality essential oil and are wholesalers in natural products.