Natural Beauty Trends to Expect in 2017

March 03, 2017

Natural Beauty Trends to Expect in 2017

Customer demands in the beauty and personal care categories have evolved significantly in the last few years. More than ever, customers are seeking products that offer safe and natural ingredients that meet customer needs without posing chemical or toxic threats. 

Natural Beauty Trends to Expect in 2017

As 2017 progresses these trends will continue to become more prevalent, especially as the market utilises more advanced technology and research in order to accommodate customer preferences. In fact, according to a new analysis from Persistence Market Research, the natural and organic personal care market is expected to grow from a value of $11 million in 2016 to a stunning $22 billion by 2024. Products that inspire health, sustainability, and non-toxicity will be leading the market of the future.

Natural Beauty trends for 2017

Natural Beauty as a Craft

As the surging craft beer market has proven, customers are drawn to products that offer ingredient transparency, strong product–to–customer connection, and authenticity. Personal care companies can benefit from this trend throughout 2017 and beyond by shifting toward the creation of safe, clean, and organic products that utilise natural ingredients like essential oils, absolutes, floral waters, and vegetable oils.

This is especially true for essential oils, which began as a direct–to–consumer market but has now gained traction with product developers who are eager to take advantage of the rapidly growing demand for natural and holistic beauty and personal care alternatives. Plant–based ingredients like essential oils are trusted by customers for their potent healing powers, incredible aromas, and diverse applications, so they make the perfect addition to any natural beauty or personal care product.

Get Ready for the Gut and Skin to Intertwine

The application of probiotics in the natural health world is steadily growing, but one trend predicted for 2017 involves the gut health category migrating into skin health. According to NBJ’s Healthy Solutions Report, gut health is now widely believed to impact skin health, which means that beauty and personal care products will profit from delivering products that help the skin achieve a balance of healthy bacteria. This trend is still in its earliest stages, so the first manufacturers and marketers to capitalise on its implications will reap the rewards. By eliminating harsh synthetic skin care products that attack healthy bacteria and supporting the skin’s microbiome with probiotic–enhanced ingredients, natural product developers can attract customers looking to improve their skin health from the inside out.

There is no doubt that the natural beauty and skincare market is thriving, and these trends are sure to pave the way for the future.

Whether you’re producing a custom scent or flavour for your formulations or including natural ingredients in your cosmetic or personal care product development, it is important to ensure it is fit for purpose. That means that as well as supporting any claims you want to make regarding the inclusion of certain ingredients, or the benefits they may bring, that consideration is given to the overall effectiveness and usefulness of the finished product.

Aromatic Ingredients can assist in the sourcing, development, supply and even contact manufacturing processes. We are focussed on assisting you in getting a finished product to market that is equally unique, useful and competitive. We strive to be at the forefront of innovation, following market and industry trends to identify and incorporate fresh concepts and niche opportunities into product development briefs for our customers and, through our exclusive partnerships we are able to work directly with producers at the source for essential oils and botanical extracts from around the world, utilising strong relationships to ensure competitive and reliable supply.

Natural ingredients, essential oils and botanical extracts are a great option for businesses looking to produce unique, high quality products for discerning customers craving a natural alternative in the products they choose.

At Aromatic Ingredients, we understand that the ingredients you utilise in your products must be of the highest quality to ensure customer satisfaction and deliver promised results. This is exactly why we offer such a large range of pure and unadulterated ingredients for your needs. We are happy to supply samples for all your development work, so please feel free to contact us!