With many consumers opting for the healthier choice when it comes to what we put in our bodies. It’s no surprise that flavoured and functional water is the next market trend about to skyrocket. The flavoured and functional water market will see revenues reach $36.7 Billion USD by the end of 2019. That’s more than double the $17.2 Billion USD made in 2012.
“Increasing public awareness about the benefits of hydration and mounting concerns over calories in other soft drinks have led to extensive innovation in flavoured and functional waters over the past few years,” Zenith Market Intelligence Director Gary Roethenbaugh advised. “Scientific advances in tailoring functional ingredients to beverage-based applications have widened the opportunities for functional products.” http://www.ausfoodnews.com.au/2009/11/12/growing-interest-seen-in-flavoured-and-functional-water.html
With the negative health concerns involved with drinking carbonated beverages and artificially flavoured drinks, the market is seeing a shift to healthier options like flavoured and functional water.
Classified as any water that’s been infused with flavours. Natural spring water is combined with ingredients to enhance the beverage like vitamins, minerals, spices, fibre, artificial and natural flavours.
With consumers always seeking a healthier beverage option that not only tastes good but has added function, the popularity of flavoured waters is consistently growing. The market is seeing an increased demand for new and unique flavours with an impressive outbreak of new product releases. We will see major players like Coca-Cola South Pacific who have launched a new brand of Glaceau water exclusively for the Australian market. Glaceau Fruitdropwater is a low-kilojoule sparkling flavoured spring water, targeted at females aged over 30 that are focused on their health and wellness.
As flavoured water gains more awareness from customers the market will see continued growth. Whether it’s lime and cucumber or lemon and cayenne pepper the flavour possibilities are endless! If you want to make a splash in the flavoured and functional water market contact our flavourist here at Aromatic Ingredients on 03 9702 3698.