Is your brand Hygge?

May 21, 2019

Is your brand Hygge? Aromatic Ingredients

The Danish word ‘hygge’ pronounced "hoo-ga" is more of a concept than a single word. It’s a mood or a feeling of being both cosy and content. The Danish believe by enjoying the simple things in life you can be surrounded by the comfortable ambience that hygge provides. Think of a cold day, snuggled on the couch with a hot chocolate and a warm blanket. It’s this feeling that is growing candle sales all over the world.

It comes as no surprise that candles are a lifestyle trend that creates a warm and welcoming atmosphere in your home with both sight and scent. The gentle flickering of a flame and the aroma that fills your house with an inviting fragrance are the perfect way to promote a feeling of hygge in your home.

With candles an essential home décor item it’s no wonder that fragrance houses are opening their doors to help new emerging business with their fragrance needs

Candles have been around for thousands of years and the industry has seen an explosion in sales over the last decade with everyone from celebrities to stay at home mums branching into the market share. The global candle market was valued at USD $7.5 billion in 2016 and is estimated to reach USD$ 11.70 billion by 2025.

With candles an essential home décor item it’s no wonder that fragrance houses are opening their doors to help new emerging business with their fragrance needs. Here at Aromatic Ingredients, we have cosmetic chemists and fragrance experts to help you navigate the fragrance minefield. You can book an appointment to join us in our sensory lab where we can take you on a journey of everything from Arabian Oud through to Vanilla.

book an appointment to join us in our sensory lab where we can take you on a journey of everything from vanilla through to Arabian oud.

We stock hundreds of aroma fragrance chemicals to create your fragrance formula or choose from the fragrance library that we have on hand to create and enhance your candle brand. Contact us at Aromatic Ingredients.


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