Call it by whatever name you want: “Going Green”, “The Natural Movement”, or “Environmental Consciousness”. Regardless of the terminology, there is no doubt that consumers are becoming increasingly attracted to products that boast natural processes and ingredients on their labels. While “going green” sounds attractive, it can actually harm the environment if not done properly.
If you would like to integrate more natural ingredients into your product line, it is possible to do so without exploiting natural resources and reversing the effects that your products claim to support. Here is everything you should know!
As a result of the growing demand for safe and natural products, essential oil use has surged in popularity across global markets. In fact, the global essential oil market is expected to reach USD $13.94 billion by 2024. This rapid growth in demand has created an ironic and problematic contradiction.
In an effort to improve their wellness and protect the environment by selecting products derived from natural ingredients, consumers have actually placed a significant and potentially devastating strain on the environment. The natural products that they seek require excessive quantities of raw materials, and experts now question the sustainability of supplying those raw materials on such a massive scale.
Transforming the supply of essential oils to make the process more sustainable is not a simple task, but it is possible. All essential oil purchasers and providers can take certain steps to ensure that they make decisions that enhance and support environmental health rather than degrading it.
Essential oil production might be easiest on large plots of land that allow for massive and commercialised supply, but such methods are not sustainable in the long run. Instead, essential oil companies can partner with local farmers in places like Nepal, Madagascar, Haiti, and Guatemala to reduce poverty, generate ethically responsible employment, support economies in rural and underdeveloped locations, and minimise negative environmental impacts.
In addition to the use of land and plants, essential oil production also requires energy in order to distil oils and transport products. Companies can utilise renewable energy technologies, purchase raw materials from sustainably managed sources, and transport products by sea whenever possible in order to reduce their carbon footprints.
The consumers who purchase essential oils are driven by a desire to improve their health and wellness naturally. They want to make purchases that support sustainable practices, but aren’t always equipped with the facts necessary to make informed decisions. As more essential oil companies offer detailed information about their farming and harvesting practices, consumers can spend their money on companies that reflect their beliefs and support sustainability.
The team at Aromatic Ingredients upholds environmental standards that support conscious decision making and help manufacturers and consumers alike feel confident in their purchasing choices. Call us at 03 9702 3698 to get more information and learn how to incorporate essential oils into your own product lines!