Long gone are the days in which natural and organic beauty products could only be found by digging through the one local health food store in your community. Low-performing and harmful products have now widely been replaced by sustainable, earth-conscious, legitimately useful products that don’t threaten the health of consumers during or after use.
So how can your own brand gain momentum in the natural and organic beauty movement? What different ingredients and techniques must you utilise to earn the trust and admiration of consumers who are committed to using natural products? This guide will get you started.
Plant-powered skincare is definitely a thriving trend in Australia, Europe, America, and beyond. Essential oils are derived by steam distillation or cold pressing different botanicals, and they don’t just smell incredible! Essential oils offer therapeutic applications for physical and emotional wellness. This means that your brand can incorporate lavender, geranium, sweet orange, ylang ylang, or any other valuable essential oils into your products and advertise the many benefits they provide.
It doesn’t take very long for curious consumers to find a list of “Ingredients to Avoid in Cosmetics” or “Dangerous Ingredients In Your Personal Care Products” on the internet. By formulating your products without these notorious ingredients, your brand can earn a well-deserved reputation for selling safe and wholesome products that consumers trust. A few “blacklisted” ingredients to avoid include the following:
SLS and SLES Surfactants: Known to cause skin irritation or trigger allergies; choose SLS-free base ingredients instead to still achieve that signature lather effect.
Parabens: These preservatives are known to alter important hormone mechanisms in the body; consumers are more likely to select products labelled “paraben-free” while shopping.
Phthalates: These plasticising chemicals help fragrances stick to the skin and make products more pliable, but at a cost! They might disrupt the endocrine system and cause other health complications.
The team at Aromatic Ingredients is here to help your company capitalise on the natural beauty movement now by recommending and providing the best ingredients for your product formulations. Call us today at 03 9702 3698 to learn more!