Our focus on the health and wellness trends of "going natural" doesn’t just end with the personal care and beauty industry. The natural and organic movement is having a large impact in the hair care segment with consumers now, more than ever concerned for clean labels and hair health. Brands looking to meet consumer demands are seeing that natural is the way to go.
Manufacturers have long been using ingredients like sulphates, parabens and petroleum. With consumers leading the charge toward natural ingredients companies will need to meet their demand with more natural alternatives like plant-inspired and botanical ingredients.
With pastes, sprays and solid bars pushing the boundaries of the hair care industry, we will also see scalp scrubs emerge as a must-have item in bathrooms across the country. Briogeo was the winner of Allure Magazine’s 2017 Best of Beauty awards, their Scalp Revival Charcoal + Tea Tree Scalp Treatment contains “Binchotan charcoal to draw impurities from the scalp and hair follicle to remove build-up and provide the foundation for optimal scalp health.” With other active ingredients like peppermint, witch hazel, spearmint and tea tree.
We always want what we don’t have! The old saying has never been more true with 59% of women surveyed wished they had someone else’s hair.
With 53% of the Australian population aged between 25 and 64 years old the hair care market will see growth in the colourant sector. With DIY packs flying off the shelves. Women in their 20’s are opting for different shades of grey with women in their 50’s rocking rainbow coloured hair. Brown and blonde are no longer the go-to in colours with hair stylist still cashing in on the ombre and Balayage trend of bronde.
With the endless choices of natural and active ingredients, they can also be overwhelming. Contact the team at Aromatic Ingredients 03 9702 3698 who can offer natural and safer alternatives.