Food and Beverage Development Using Natural Ingredients
More than ever before, consumers want to know exactly what is in their food and beverage products, and many of them shape their purchasing habits around the contents of ingredient labels. A specialty PR agency, Ingredient Communications, recently completed a survey that uncovered that up to 73 percent of consumers are “happy to pay a higher retail price for a food or drink product using the ingredients they recognise and trust.” This statistic alone demonstrates an enormous shift in consumer behaviour that will require food and beverage companies to respond.
Why Clean Ingredient Labels?
Before the era of widespread technology and development, most families either grew their own food or purchased it directly from familiar community members. Pesticides, fertilisers, additives, and synthetic ingredients were not concerns. Today, however, our food system is wildly intricate and complex, and the only control consumers have over their food is selecting between different brands based on credibility. As more and more consumers understand the connections between food habits and overall health, they seek to make smarter choices for themselves and their family members. With food and beverage development using natural ingredients and clean labels for products offering transparency will become much more than a trend; consumers demanding clean ingredient labels is the “new norm.”
Given that the sales of clean label products reached $165 billion in 2015 and are projected to hit $180 billion by 2020, efforts to select natural ingredients and label with transparency will become increasingly critical for all food and beverage companies looking not just to retain but also grow their consumer bases.
The Concept of Co-Branding
Co-branding is a relatively new and unexplored concept, but it has the potential to benefit food and beverage development using natural ingredients for both the manufacturers and ingredient suppliers alike. It involves food and beverage companies marketing “branded” ingredients from suppliers in order to help consumers recognise trusted clean ingredients that will sway their purchasing decisions. Given that consumers around the world are willing to pay higher prices for ingredients they recognise and trust, especially in the United States and India, co-branding could be a powerful way to capitalise on this trend of food and beverage development using natural ingredients.
At Aromatic Ingredients, we understand that the ingredients you utilise in your products must be of the highest quality to ensure customer satisfaction and deliver promised results. This is exactly why we offer such a large range of pure and unadulterated products for your food and beverage development using natural ingredients. We are happy to supply samples for all your development work, so please feel free to contact us!
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