September 01, 2018


With the hashtag, #essentialoils used more than 5 million times on Instagram and the search term typed more and more every year on search engines like Google and Pinterest, why are essential oils suddenly so trendy?

The hashtag #essentialoils used more than 5 million times on Instagram

The good news, with the essential oil market growing every day, they are more affordable and more available no matter where you live. Found pure, mixed with carrier oils or added to skin care products, what makes these oils, essential?

According to Wikipedia “an oil is "essential" in the sense that it contains the "essence of" the plant's fragrance—the characteristic fragrance of the plant from which it is derived.”

What makes an oil, essential?

So why, after these oils have been used for centuries are they suddenly so popular? With people choosing to use natural alternatives essential oils are gaining a new lease on life. When we were young the only essential oil in most homes was a bottle of Eucalyptus oil used to get bubble gum out of your sisters’ hair or clear a blocked nose during winter. Now essential oils are used for focus before board meetings, immune boosters before holidays and relaxing blends to deal with the stress of everyday life.

Founder and CEO of trend forecasting and consulting company Trendera, Jane Buckingham says “I definitely think it goes into the whole health and wellness trend, and people sort of looking for the source versus more manufactured products." 

With consumer’s constantly looking for new and natural products. Essential oils and merchandise containing EO’s are seeing a huge surge in popularity. With a large range of benefits and their ability to be added to everything from lip balms and body scrubs to shampoos and body wipes. Now is the time to take that second look at why they are so trendy yet again. Contact the staff with years of experience in essential oils, Aromatic Ingredients! Call 03 9702 3698.