Create Buzz For Your Brand with Floral Waters

November 06, 2018

Create Buzz For Your Brand with Floral Waters

One of the trademarks of a successful brand is the ability to continually excite (and entice!) customers with new, innovative, and useful products. This is especially true in the cosmetics and personal care industries. Customers have come to expect their favourite brands to predict their needs and meet them as soon as they arise. Fortunately, your brand is capable of generating buzz with the use of floral waters.

As the by-product of the steam distillation process used to capture essential oils, floral waters are the perfect balance of subtle yet powerful, useful yet fragrant. You can incorporate a wide range of different floral waters into your products to make your line-up even more appealing to consumers. 

What Should You Know About Floral Waters?

Also known as hydrosols, floral waters are created as a by-product of the steam distillation process used to capture essential oils. During a normal essential oil distillation process, the steam containing the oils is cooled to turn it into water, and the essential oils floating on top are skimmed off and bottled. The remaining water is considered floral water!

Any floral water contains water, water-soluble components of the plant, and trace amounts of the essential oil. This unique composition lends each floral water a full spectrum of the essence and properties of the botanical material from which it was derived. Though they are most often called floral waters, hydrosols can be produced from any plant matter like herbs, needles, leaves, woods, barks, and seeds. 

Adding Floral Waters To Your Products

Since floral waters contain essential oil properties, they can be used in a variety of ways to enhance the purpose and impact of your cosmetic and personal care products. At Aromatic Ingredients, we offer the following floral waters for wholesale purchase:

Chamomile and Organic Chamomile

Lavender and Organic Lavender


Orange Flower

Peppermint and Organic Peppermint

Rose and Organic Rose


Any and all of these floral waters can be used to formulate facial toners, hair and skin tonics, clay masks, face scrubs, lotions, body mists, and more! Since floral waters have the properties to hydrate and balance the pH levels of the skin, they can actually do everything from treat redness and acne to soothe sunburn. The specific floral water used provides even more perks. Chamomile, for instance, can heal wounds and irritations on the skin, while Rose relieves dryness and itchiness. 

With their gentle aromas, powerful properties, and countless applications, floral waters offer your brand a valuable opportunity to strengthen your product offerings and attract new consumers with wholesome, natural ingredients. Aromatic Ingredients specialises in the wholesale of quality raw materials like floral waters, so call us today at 03.9702.3698 to learn more. Our product and ingredients experts are here to help you every step of the way through product development.