Haircare has seen huge changes over the last 10 years with the current trend seeing formulators using rich and nourishing plant-based ingredients. The hair care market share was valued at USD 95.45 billion in 2018 and will only ever increase with consumers always looking for new and unique ingredients to enhance their hair care routine.
As antioxidant-rich foods make their way to our plates and into our breakfast smoothies, we are starting to see them creep more and more into our hair care products. Consumer are now armed with powerful knowledge of what oxidative damage is and what they can do to protect against it. With hair products exhibiting antioxidant powers it seemed inevitable that we would see them front and centre of hair care formulations. With beauty starting on the inside and working its way out, it’s now more than ever that we need to look for hair care products that use new and innovative botanical ingredients.
With the younger demographic of buyers looking for transparency in their ingredient listing. Brands will need to look at moving away from some of the previously used harsh and damaging chemicals and surfactants used to encourage a thick and foamy lather for a more natural approach.
Hair care products that are naturally based using essential oils and botanical extracts are being formulated to help hydrate, repair and nourish dry and damaged hair to leave it soft and smooth. These types of shampoos and conditioners will appeal to consumers looking for an alternate option to the tired and outdated products seen on supermarket shelves.
If your brand wants to tap into the power of natural hair care ingredients contact us here at Aromatic Ingredients. We can help source the products you need to benefit from natural properties to achieve the best results for your hair care company. With an onsite sensory lab, you can sit down with our cosmetic chemist and hair care expert to sample and test the amazing formulas we have on offer.